Taking the best practices discussed at length during the Affiliate Excellence Seminar, you’ll apprentice for two days here at CrossFit New England with Ben and CFNE head coach, Harry Palley. You’ll experience how a class is run from both a coach’s and an athlete’s perspective, you’ll sit in on our weekly coach’s meeting, and learn about our front desk operations, on-ramp program, the philosophy behind our programming, and much more.


We’ve got a lot to cover, and not a lot of time to do it, so be prepared for two days jam-packed with participation, shadowing, coaching, conversation, and questions.


08:00 … Meet and greet with Ben and Harry
08:30 … Take Ben’s class
09:45 … Topic: What is Affiliate Excellence?
11:00 … Topic: Class Procedures
11:30 … Observe and Evaluate the class
12:45 … Class debrief over lunch
02:30 … Sit in on our weekly Coach’s Meeting
03:30 … Topic: The CFNE Way (Elements) Program

04:30 … Review of Day 1 & look ahead to Day


08:00 … Arrival at CFNE
08:30 … Take Ben’s class
09:45 … Topic: Programming
11:30 … Topic: Hiring Process (over lunch)
01:30 … Department Discussions (Facility, Marketing, Finance, etc)
03:00 … Topic: Vision/Traction Discussion
04:30 … Debrief and Q&A with Ben and Harry




Over the past 10 years, I have learned a lot about what it takes to run a successful small business. I created this program and the Affiliate Excellence Seminar to help other entrepreneurs, especially CrossFit Affiliate owners, turn their businesses into centers of excellence.

Over the course of seven hours, we’ll talk about what needs to happen in order for you to say “YES” to these kinds of questions:

  • Do you have over 400 members?
  • Do you have a gym that makes over $1 million a year?
  • Do you have coaches that make $100,000?
  • Do you have athletes at the CrossFit Games every year?
  • Do you have the ability to take a 3-week vacation?

We’ll do this while working on the cornerstones of the Affiliate Excellence model

  • Build more than a gym, build a Center of Excellence.
  • Hire and train great coaches who can have a career in your business, not just a job.
  • Create a competitive advantage by becoming unique.
  • Brand your business as a leader.
  • Learn management techniques to train, motivate, systemize, and delegate.
  • Operational seamlessness means creating a business that runs itself, so you can grow it instead of working in it.


Experience three days of training alongside myself and Katrin Davidsdottir. The camp will be filled with everything from warm-ups, recovery, nutrition, pacing, identifying and attacking weaknesses, and strengthening your mental toughness.

If you’re a coach looking to improve your game, we’ve also opened up 3 spots in each camp designed specifically to give you an inside glimpse of how I work with my athletes. You’ll stay by my side as I coach the athletes through warm-ups, workouts, and strategy sessions.