Ben Bergeron’s Affiliate Excellence 2.0*

Principles, Policies and Best Practices

January 27, 2019  |  Cape Town, South Africa  |  9:00am – 4:00pm  |  $579

This event will be held at Cape CrossFit (2 Roodehek St, Gardens, Cape Town, 8001, South Africa).

*This is the 2.0 presentation.  Participate in a detailed, in-depth look at how to build a center of excellence.  Note: You do not need to have taken the 1.0 class to register for this one.


Principles:  The timeless guidelines that create a culture of excellence.

  • How to build a team where a kick-ass work ethic is the expectation
  • How to turn any conflict (with a member, employee, landlord) into an opportunity for growth
  • How to measure and improve the ‘soft skills’ of people smarts and emotional intelligence
  • How to get employees to take massive ownership and help grow the business
  • And more…

Policies:  The Standard Operating Procedures that every gym needs

  • Hiring
  • On boarding members (elements/foundations)
  • Customer retention, service, care and experience
  • Opening/Closing shifts and Facilities/Equipment maintenance
  • And more…

Best Practices:  The systems used to create organizational clarity, accountability and efficiency

  • How to manage without managing
  • How to delegate so that everything gets done
  • How to grow your business
  • How to lead so others want to follow
  • And more…